Strengthening Online Presence for the Best Sports Coach in Brazil
Line Østergaard
Author: Line Østergaard
On December 11, 2017

Nell Salgado, is known as the best sports coach in Brazil. She trains athletes like Rafaela Silva, Ingrid Oliveira, Santiago Ponzinibbio,  and made a partnership with Mandorla for 1 year to support and increase her online presence.

Using 8 hours per week, we created content, monitor her channels and make sure that her profile was kept up-to-date with the latest news in the sports world. In addition, we provided ongoing consultancy a number of items such as how to post and engage, optimal posting times for her particular audience and how to capture leads to grow her business.

Focus & Keywords

The strategy was focused on generating greater visibility for her work and showing that mental training is AS necessary as physical training in order for the athlete to reach her/his full potential. An essential part, and also the basis of our work, was to define the right content focus and hashtags which forms the red thread in the content strategy: motivation, dedication, overcoming, focus, training, discipline, confidence and esteem.


During 1 year, Nell Facebook page increased its likes with 21% and engagement with 200%. Her Twitter  engagement and impressions/tweets both grew with more than 100%. And finally, her Instagram followers increased by 280%.

Our goal, in addition to digital growth and knowledge, was to make Nell Salgado gain new customers and partners through through an increased presence . In the one year we worked with Nell Salgado her business significantly increased and the number of athletes that she’s working with tripled.


Would you like to know more about our work or how we can help you? Please contact us via to book a coffee or get more information.