Growing digital presence organically
Line Østergaard
Author: Line Østergaard
On August 8, 2014

The Case

BoneSmart LLC – FARM® is a non-profit organization, dedicated to the knowledge of advanced methods and options for hip and knee surgery. It has the largest patient-support forum for joint replacement on the web.

We conducted strategic consulting in digital marketing with the goal of raising funds for, where we assume the management of social media channels by developing

  • Post consistency;
  • Digital knowledge;
  • A new strategy.



  • Increase of organic traffic and impressions; 
  • More target engagement.



  • Work post consistency in Twitter and Facebook with four posts per week;
  • Constant use of original and relevant hashtags like #BoneSmart and #BoneSmarties;
  • Weekly mentoring for understanding next steps;
  • Monthly report analysis with recommendations for the next steps.



In the graphic below, you can see that in  four months the project brought the following results to BoneSmart®:

  • Growth from 15,000 to 35,000 impressions and for 2.5 million in 2 years;
  • Increase of 170% in public interaction via messages and sharing;
  • More than 40,000 visitors by organic traffic;
  • Exclusively with traffic through social networks, we obtained visitors per month increase of 96%;
  • Increase of 83% due to the Social Listening strategy.