Ad Campaign – Creation & Management
Line Østergaard
Author: Line Østergaard
On July 12, 2019

The Case

DJO® is a global company specializing in high-quality orthopedic devices. They have been present in the market since 1978 and their philosophy is ‘’to get and keep people moving’’, believing that activity is the key for healthy living. 

Our work was to develop an online promotion strategy with the design concept for two partner medical seminars. Besides that, the strategy and the design used can also be replicated for future events.

In this project development, we approached:

  • Online promotions campaigns;
  • Keyword analysis.


  • Increase online engagement for events subscription.


  • Ad creation for Facebook and Google Ads;
  • Post planning and programming;
  • Metric analysis;
  • Needed recommendations.


We worked on the project for 14 days, with two doctor profiles (fictional names) applying our knowledge in paid campaigns to bring more visitors to their pages. Additionally, at the end of the project, we recommended some points that should be improved during the subscriptions sales funnel.