Search Engine Optimization – What is SEO again?
Picture of emblem with words SEO
Line Østergaard
Author: Line Østergaard
On September 28, 2015

Most organizations wish to increase website traffic and improve rankings on search engines, but how do you do this without paid advertisement?

The answer is Search Engine Optimization also known as SEO, but what is SEO, and why is it so important for your business? We give you the first and introducing chapter to the world of SEO.

Let’s get right down to business

What the heck is SEO? You’ve probably heard it hundreds of times, but still not familiar with the term. SEO, is the process of growing visibility in search engines unpaid, also referred to as organic, search results.  So if you want to make sure your website is among the first search results on Google, you need to make a SEO strategy. Below you’ll see a chart showing the Click-Through Rate, CTR, of organic desktop searches on Google for July 2014. 

SEO - Percentage of Traffic by Google Results Position and Page

Will people know your existence 

If you don’t show up on Google’s first, second or third page? It depends, but the odds are much lower without a good SEO implementation unless you have a great word-of-mouth marketing plan. With other words, without applying SEO into your website, you will be missing out on hundreds of potential visitors.

SEO is about making your website user-friendly

And easy to find and of course, landing on the first page on Google! Imagine you are a librarian for the biggest library in the world. Every day, thousands of people come by looking for the exact book, webpage, that they need, and you’re here to help them! Luckily your library has a pretty smart system, crawling and indexing, that helps you to scan and index every single word in every single book, and how books are related to each other, basically categorizing all the information. Google, Bing, and Yahoo are the librarians of the internet and are responsible for organizing and indexing more than one billion websites! In the time it’s taken you to read this sentence, at least four new websites have been registered. Yes, we’re also mind-blowing, and hopefully, this example is powerful to show you the importance of SEO in your website.

Google’s algorithm is changed all the time

Daily, in order to deliver the best search results for its’ users. Inside of the algorithm lies the answer to a good SEO. In fact, there are many key ingredients to a good SEO, such as keyword prominence/positioning, content length, backlinks and reputation, but don’t worry we’ll go through this one by one in our blog posts. We will not explain all of Google’s 200 Ranking Factors, but we’ll guide you through the ones, that you need to focus on in order to get higher rankings on your website!

Don’t forget to read the second chapter, how to find your keywords, in our SEO: Beginners Guide.

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