For years we’ve seen how companies are lacking inherent digital talents in their organizations. Through our talent incubator, we identify people with different backgrounds, all with the potential to be great digital marketers.
Meet Amalie Duus de Paula, a psychomotor therapist who helps our team to expand the normal boundaries for health at the office, and who is a great mash-up of talents for digital health solutions.
Through our talent incubator, where we seek people with a natural talent in the digital area, we help to develop the person’s skills to give him/her an opportunity to develop new skills and in some cases to achieve a better future.
Born in Denmark, Amalie came to Brazil in the search of new cultures and opportunities in her life. Working closely with Line – the CEO of Mandorla, Amalie helps with campaigns, company presentations, translations and is responsible for the design of the education program for the incubator talents.
What are your main responsibilities at Mandorla?
I assist the team with project management and supports our CEO with a myriad of tasks. Beside of that, I provide psychomotor knowledge and guidance to the team when needed. Leverage Mandorla as a test group to create education programs for small companies. I’m also responsible for improving the work environment embracing the aspects of mind, body and social well being.
Psychomotor therapist. I have a holistic/biopsychosocial approach, which means that I emphasize the importance of the interaction between the psychological-, biological- and social aspects.
At Mandorla, we use a lot of time in front of the computer. I guide the team in ergonomics and body awareness to take care of the well being of the team. Depending on individual needs, the interventions can be everything from conversation, energizers and exercises to body treatments.
What motivates you most; your talents to help the team or the flexibility we have in Mandorla?
I’m motivated by the fact that I can create my own work environment, which makes me think better. I can work at home, outside, in coffee shops, bookstores … any environment that makes me feel good and allows me to perform 100%. I love it!
What stands out most in Mandorla?
The way we work together across cultures. This team spirit establishes a great unity between us. We always try to help each other to do our best. I really feel like we’re a family.
What do you like the most here in Rio de Janeiro? And in the city you come from?
I like the social community in Brazil and the way you hang out with friends and family outdoor, mingling with other people. I enjoy the informal way of spending time with each other here and the liberality I meet everywhere!
For example the freedom to dance without being measured by anyone! I remember how I – when I started a dance class – felt the freedom to have fun without having to prove anything to the other girls. I was accepted as a part of the group the minute I entered the room, even without knowing anything about dancing and without speaking Portuguese.
I also enjoy exploring the flora and the fauna of Rio de Janeiro! In Aarhus (my city in Denmark) I enjoy the green parks during the summer, barbecuing with friends and family and the Danish ”hygge” during the cold winter!
Where were you born and raised? And why did you move to Brazil?
I was born in Copenhagen,Denmark and raised in Aarhus. I moved to Brazil because I like the Brazilian people and culture, and I always felt like home here! I just finished my bachelor in Denmark and didn’t have any job or apartment, so I found the timing perfect to try something new.
Where do you think marketing will be 10 years from now?
I think that digital marketing will increase fast over the next years and that we haven’t seen much yet. We are slowly adapting to the digital world and leaving stuff like paperwork, and newspapers behind. Very fast we are moving from finding our answers in books, jobs, newspapers etc., to finding everything we need digital. I think that in 10 years we will have saved more rainforest than ever because in the future we won’t have the need to produce the same amount of papers, that we have now.