Positioning yourself as an online authority gives you an advantage
Line Østergaard
Author: Line Østergaard
On July 1, 2019

Social media marketing has reached its full potential in the healthcare market, but some healthcare professionals still face some challenges to fully adopt this powerful tool and take their business to the next level.

Communication and marketing in the healthcare market are different from the other markets due to a high number of rigid rules and regulations that must be followed. The main point that makes great healthcare marketing stand out is the human factor. The professional must create a welcoming environment in order to create true connection, which requires a lot of creativity from the person in charge of communication towards the different target: patients, doctors, partners,  and collaborators.

As the relationship between your audience and brand is essential in your communication, brand management in healthcare needs a clear strategy. The brand tone, the position, and the market perception must guide all actions related to marketing. According to a study conducted by Pew Research, approximately 80% of Internet users ask for information on online health, and today 3 out of 5 people schedule online consultations. 

For healthcare professionals who are initiating the marketing journey in their segment, we have some tips. Think, plan and develop your activities, keeping in mind all times that they can bring important results to the lives of patients, partners and investors. In the world of marketing, the relationship is the key that opens the door to the success of a strategy.

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