When preparing a digital marketing campaign, there is a tendency to search for successful cases and follow some steps to make your own campaign a success.
We love to follow new digital campaigns,
1- Know your target audience well: only with an assertive knowledge to which audience you want to achieve with your campaign you will be able to find the best channel to do your campaign, being Youtube, Facebook, Instagram or others.
2- Look for relatable themes: hot themes or subjects that are timeless are always a good strategy to engage with the audience. A good example was Heineken campaign that was about social relations.
3- Humor: just like Doralgina campaign with a brazilian comedian, using humor is always a good way to entertain and get the audience attention.
4- Interact with the audience: another way to make a successful campaign is to create a way for the audience to repost and share or even to call attention that will draw traffic to your campaign.
Besides these tips, our CEO has given