Sharing data, exposing personal or professional life on social media, using apps in exchange for personal information, using data to improve patients lives or how to best secure data are just a few of the dilemmas when the subject falls on Big Data! Line Østergaard, our CEO, and Ana Paula Dan, Architect and Urbanist, are on opposite sides of the risks and benefits of sharing data, but they both agree that it’s necessary to create better rules and more functional legislation for the use of Big Data.
Despite having her own business, Ana says she hardly use social media and doesn’t trust anything that needs registration to be used. “When you register for an app or to receive something online, you end up sharing much more than you imagine. Besides other implications, this creates a research bubble,” says Ana. According to her, companies can and will employ this information to manipulate consumers. This can be a problem since information about behaviour patterns are very valuable to corporations.
When weighing pros and cons on sharing data, Line focuses on the possibilities they bring. She is active online and she believes that the data she chose to share is compensated by the services she receives, like fitness apps like Strava, Garmin, TrainingPeaks among others; and Flo to monitor her menstrual cycle.
There are many possibilities with what can be achieved using Big Data in the healthcare industry. For instance, smart pills are been developed to positively affect the normal function of the brain. People can take smart pills to focus better, delay their sleep (when they have to study, for example); there are pills to enhance the brain, improve its capacity and functions; there are even pills that can cure a hangover. Chatbots, like Robô Laura, was created by people that see a possibility to save time, resources and lives using technology.
Collecting data in the healthcare industry is something that needs to be looked at carefully. First of all, security has to be at its highest level. The amount of information that comes from healthcare data is massive and companies that want to offer better quality services using Big Data have to develop an excellent security system. Also, the path for meaningful analysis on health care has to go over the collection, storage, and processing of data so it can achieve its goal: healthier patients in the future.
In addition, when there are potentially useful data to examine, it is not necessarily accessible in ways people can use it. The process of data can be difficult, especially when we’re talking about biological systems. This is an area where there is still a lot of ground to cover. There are endless possibilities. However, according to Line: what is missing is proper education and legislation so that the use and sharing of data are made in a conscious and ethical way. The lack of legislation creates an open space for misuse and is necessary to create protection mechanisms and, most of all, good laws that would be able to deal with the fast advance on technology.
Without proper regulation, the advance on technology poses a great risk. Many things that are been developed nowadays are in a “grey area”, where people and companies don’t know exactly how to operate. This is already a problem that needs to be fixed. While technology grows exponentially so does online data along with it. Thus creating the urgent demand for society and governments to try and find the best solution for the use of Big Data, so that it can be applied to improve human life and bring many benefits for us in the future.
How to prevent diseases using Big data!
Lincoln Sheets’ research focuses on combining evidence-based medicine with information technology and business strategy, to improve health outcomes in underserved rural and minority communities of the United States and around the world.
News of the month
- Clinical study teams up Apple and Zimmer Biomet On October 15th, Apple and Zimmer Biomet announced a new partnership to create an app that uses the smartwatch to obtain health care data, mainly to understand why some patients recover faster than others on surgical procedures. This could benefit future patients on a better recovering path after surgery!
- We got together with other entrepreneurs to discuss the future of entrepreneurship! On October 22th, we participated in Rede Lanzetta. A high-level entrepreneur network created in 2017 by Leonardo Lanzetta for people to share and evolve in business and as citizens. “Yesterday we started a strategic practice that we here call Trust working, and I don’t have the words to describe the level of energy and the connections and opportunities that opened up!” Posted Leonardo on Instagram after the event.
- Mandorla together with Dream, Learn Work helps the future workforce! Last Saturday, October 27th, 30 young people, age 17 to 25 participated in a workshop made by Mandorla about LinkedIn and having a conscious online presence. To engage consciously on social media is fundamental because you never know who might be looking into your profile. So, be smart on what you share! This was just one of the many tips given at the workshop which was a huge success!
“It was wonderful to help the young talents and feel that they enjoyed every minute of our workshop. I was proud to share my knowledge and show them that everything is possible and that dreams can come true!” Carolina Regina, Content Marketing specialist.
“It was a very special day. We had the opportunity to work pranayamas and meditation with 30 young people from different communities in Rio. I’m very grateful for the invitation and partnership with Mandorla. Let’s all stimulate our youth to be more conscious, focus, centred, have diligence, be assertive, and proactive” said Angela Moreira, CEO of Angeluz Yoga.